If you’re looking for signs that matcha tea is having its cultural “moment,” you’ll quickly discover them pouring in from all directions. Popular television shows, magazine articles, celebrities photographed with a cup in hand—it seems everything is better if you add a bit of matcha to it. With that in mind, here are just a few of the more notable ways in which matcha has started to infiltrate American culture.
Celebrities Love Matcha Tea
We couldn’t help ourselves with this one. Whether you’re a fan of a particular celebrity or not, it seems that whenever we see the wealthy and glamorous picking up new habits, there’s a natural urge to find out for ourselves what the fuss is about.
In the past year, celebrities ranging from Gwyneth Paltrow to Ashley Olson (or was that Mary Kate?) have been spotted having their own ceremonial matcha moments.
But don’t worry—you can still say you discovered it first, since Gwyneth’s matcha tea latte looks more like sweetened milk than a cup of premium Matcha Zen.
Shoutouts on the Small Screen
Though it’s unlikely that this was the only TV mention that matcha tea received this year, we particularly enjoyed a matcha-related moment on a recent episode of The Blacklist, the NBC drama starring James Spader and Megan Boone. As her son recovered from a gunshot wound, Boone’s character Agent Keen offered him a cup of matcha, touting its health benefits and extraordinarily high levels of antioxidants. While matcha may not cure gunshot wounds, she was certainly right about its amazing nutritional value. (And with something as naturally magical as matcha, you can never know for sure!)
Magazine Matcha Mania
Especially in popular American health and wellness magazines (both in print and online), matcha tea has earned its status as a go-to lifestyle recommendation.
Self magazine gave it a “major health trend alert,” while the Huffington Post wondered what exactly the “deal” was with matcha. Elite Daily even published a listicle of “Signs You’re in A Committed, Mature Relationship with Matcha.”
Yes, what you’ve heard is true—whether it came from Gwyneth, Ashley, or an FBI agent on your TV. Matcha tea is healthy, delicious, and becoming more popular by the day. But you don’t have to take anyone’s word for it—you don’t even have to tweet about it, though you might be tempted to tell your friends anyway.